October is always celebrated as Breast Cancer Awareness Month around the world. To support that program, Vans celebrated by releasing special edition of their sneakers collection. Working together with CoppaFeel!, Vans’ classic silhouettes such as Slip-Ons, Era and Sk8-His, present in the theme of breast cancer.
Each sneakers is decorated with different illustrations. Ranging from female mosaics with various body shapes and sizes, to the stages of how to detect breasts yourself. As quoted by Sneakernews, the main objective is to increase public awareness of breast cancer.
Not only aims to increase awareness of cancer early detection, but also a total sales of USD 200,000 will be donated to CoppaFeel!, a cancer awareness organization based in the UK.
Kris Hallenga, founder of CoppaFeel!, Said in a press release that this collaboration was a “dream come true” for charity. “Because this partnership will allow us to tell more people why examining their breasts is very important, and in return, saves lives,” he added.
“Breast cancer is a disease that attacks everyone regardless of their race or status, and we want the women in the illustrations to illustrate this reality,” said Diandre Fuentes, designer for Vans Footwear.
This Vans Sneakers (Breast Cancer Awareness edition) are available on the Vans website. The price starts from USD 60. Besides sneakers, this collection also features a choice of accessories and clothing.